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# How Much Does Tidio Cost? Pricing, Plans and Lyro AI Fees Explained
- URL: https://ecom-app-help-center.com/tidio-pricing/
- Published: 2026-10-03T06:26:48.000Z
- Updated: 2026-10-03T06:26:48.000Z
- Description: Tidio offers a free plan, paid customer-service plans from $29 per month, and Lyro AI from $39 per month. Here is how Tidio pricing, conversation limits and AI usage fees work.
- Author: Quentin Olaya
- Tags: Tidio

Tidio offers a **free plan**, while its paid customer-service plans start at approximately **$29 per month** on monthly billing or **$24.17 per month when billed annually**. Growth starts at $59 per month on monthly billing, while larger businesses can move to Plus or Premium plans with more flexible usage limits.

However, the cost of Tidio is not determined by the base subscription alone.

Tidio now combines several products inside the same ecosystem: human customer support, live chat and ticketing, the Lyro AI Agent, and automated Flows. Each part of the platform can have its own usage allowance.

This means two businesses subscribed to Tidio can end up with very different monthly bills even when they use the same core customer-service plan.

The easiest way to understand Tidio pricing is to separate the platform into four components:

- the base customer-service plan;
- human billable conversations;
- Lyro AI Agent conversations;
- Flows and other higher-volume features.

For an ecommerce business, the real Tidio cost is therefore better represented as:

**Base Tidio plan + human conversation quota + Lyro AI usage + Flows usage + any custom enterprise services.**

## Tidio pricing at a glance

Tidio currently offers five main customer-service tiers: Free, Starter, Growth, Plus and Premium.

| Tidio plan | Monthly billing         | Annual equivalent    | Customer support usage                      |
| ---------- | ----------------------- | -------------------- | ------------------------------------------- |
| Free       | $0                      | $0                   | 50 billable conversations                   |
| Starter    | $29/month               | $24.17/month         | 100 billable conversations                  |
| Growth     | From $59/month          | From $49.17/month    | From 250 up to 2,000 billable conversations |
| Plus       | From $300/month + usage | Custom configuration | Custom quota                                |
| Premium    | Custom pricing          | Custom pricing       | Custom quota                                |

The Free, Starter and Growth plans are the most relevant options for small and mid-sized businesses that want to use Tidio for live chat, ticketing and customer support without entering an enterprise sales process.

Plus and Premium are designed for larger operations that need custom quotas, more advanced team management, dedicated support, APIs, custom branding or larger-scale AI deployment.

The important detail is that the advertised plan price does not necessarily represent your final invoice. Your usage of human conversations, Lyro AI and Flows can materially change the total cost.

## Is Tidio free?

Yes. Tidio has a **permanently free plan**.

The Free plan is not simply a short software trial. It can continue indefinitely as long as the business stays within the included usage limits.

The current Free plan includes a limited number of billable human conversations, access to basic live chat functionality, a small Flows allowance and a one-time allocation of Lyro AI conversations.

For a very small website, startup or merchant that receives relatively few customer questions, this can be enough to test the platform in a real environment before paying for a subscription.

The Free plan is also useful for understanding one of the core concepts behind Tidio pricing: **conversation quotas**.

Unlike some helpdesk tools that charge primarily per support agent, Tidio places significant emphasis on the number of customer conversations handled through the platform.

## What is a billable conversation in Tidio?

A billable conversation is a live conversation or ticket that your support team actually handles through Tidio.

Receiving an incoming message does not automatically mean that the conversation becomes billable.

If a customer sends spam or a message that does not require a reply and your team does not respond, Tidio does not count that conversation toward the monthly billable-conversation limit.

A conversation generally becomes billable when your team replies through Tidio or proactively initiates a conversation with a visitor.

This distinction matters when estimating how much Tidio will cost your business.

Imagine that your website receives 150 incoming messages in one month, but your team only needs to respond to 80 of them.

Your usage should not necessarily be modeled as 150 billable conversations simply because 150 messages arrived.

Instead, the number of conversations that your agents actively handle is the more relevant metric.

This can make Tidio's pricing model more predictable for businesses that receive a meaningful amount of spam or low-value inbound activity.

## How much is Tidio Starter?

Tidio Starter currently costs approximately **$29 per month** when paid monthly.

With annual billing, the effective monthly price falls to **$24.17 per month**.

Starter includes **100 billable conversations per month**.

The plan is designed for small businesses that have moved beyond the limits of the Free plan but still operate a relatively modest customer-support workload.

Starter includes core tools such as:

- live chat;
- ticketing;
- live visitor information;
- operating hours;
- basic analytics;
- supported live chat channels.

Starter also includes the initial one-time allocation of Lyro AI conversations provided to Tidio accounts.

However, merchants planning to use Lyro continuously should treat the AI Agent as a separate recurring cost rather than assuming that Starter includes a renewing AI allowance.

## How much is Tidio Growth?

Tidio Growth currently starts at approximately **$59 per month** on monthly billing.

When billed annually, the effective starting cost is approximately **$49.17 per month**.

Growth begins with **250 billable conversations per month**, with higher conversation quotas available as the business scales.

Tidio currently supports Growth configurations up to around 2,000 billable conversations per month before the business needs to discuss a custom arrangement.

Growth adds several features that are particularly useful for a customer-support team handling a larger workload.

These include:

- advanced analytics;
- user permissions;
- automatic chat assignment;
- automatic replies;
- live typing preview;
- viewed-page history;
- macros.

For a growing ecommerce business, Growth is often a more realistic comparison point than the Starter price because the additional automation and routing capabilities can reduce the amount of manual work performed by human agents.

## How much is Tidio Plus?

Tidio's main public pricing page currently lists Plus as starting at approximately **$300 per month plus monthly usage**.

This is an important difference from Starter and Growth.

Plus is not simply a larger fixed package. It combines a higher base platform fee with usage-based elements that can depend on human conversations, AI conversations and the business's configuration.

The plan is intended for businesses that need features such as:

- premium support;
- a dedicated success manager;
- discounted usage rates;
- departments;
- multiple projects;
- custom branding;
- ticketing automations;
- OpenAPI access;
- custom usage limits;
- custom numbers of seats;
- larger file attachments.

Because Plus pricing depends on the selected usage volumes, a merchant should not assume that $300 represents the final monthly bill.

The more accurate interpretation is:

**Plus starts with a platform fee, then adds usage according to the customer's configuration.**

A business considering Plus should request a quote based on its current human-support volume and expected AI usage.

## How much is Tidio Premium?

Tidio Premium uses **custom pricing**.

This tier is intended for businesses deploying AI customer service at significant scale.

Premium includes custom conversation quotas and can support thousands of Lyro AI conversations.

Tidio also advertises several enterprise-level capabilities on Premium, including:

- a guaranteed Lyro AI resolution rate;
- pay-per-resolution billing;
- AI insights;
- CSAT functionality;
- custom analytics;
- advanced Copilot features;
- mobile SDK access;
- SSO;
- managed Lyro deployment;
- enhanced compliance options.

The absence of a public fixed price is important because Premium is not intended to be evaluated like a standard small-business subscription.

At this level, Tidio is selling a combination of software, usage and service.

## How much does Tidio Lyro AI Agent cost?

Lyro AI Agent can be purchased separately from the main Tidio customer-service plans.

The current standalone price begins at approximately **$39 per month on monthly billing**.

With annual billing, the equivalent starting price is approximately **$32.50 per month**.

This entry tier includes **50 Lyro AI conversations per month**.

Tidio allows merchants to increase the monthly Lyro allowance through several tiers, including:

- 50 conversations;
- 100 conversations;
- 150 conversations;
- 200 conversations;
- 300 conversations;
- 500 conversations;
- 750 conversations;
- 1,000 conversations.

Businesses needing more than 1,000 Lyro AI conversations per month generally need to discuss a custom plan with Tidio.

## Are the first 50 Lyro conversations free?

Yes, but there is an important detail.

Tidio gives each account an initial allocation of **50 free Lyro AI conversations**.

This is a **one-time lifetime allowance**, not 50 free conversations that automatically refresh every month forever.

Once the free allocation has been used, the merchant needs to purchase a paid Lyro quota if it wants the conversation allowance to renew.

After upgrading to a paid Lyro plan, the selected monthly limit refreshes according to the billing cycle.

This distinction is important because it is easy to see "50 free Lyro conversations" and assume that every account receives 50 free AI interactions each month.

That is not how the current model works.

## What counts as a Lyro AI conversation?

A Lyro conversation is a customer interaction in which Lyro provides at least one AI response.

Tidio does not charge for every individual message generated inside that conversation.

If Lyro replies several times while resolving the same customer interaction, those replies can still count as a single Lyro conversation.

For example, imagine a shopper asks:

- whether a product is available;
- which size they should choose;
- how long delivery takes.

If those questions are handled as part of the same ongoing customer interaction, the merchant is not necessarily charged three separate Lyro conversations merely because the AI sends three replies.

This makes Lyro fundamentally different from AI products that bill every generated message or every model token.

The relevant unit is the customer conversation.

## How much does each Lyro conversation cost?

The effective price per conversation depends on the selected Lyro package and the size of the deployment.

Tidio currently promotes Lyro at approximately **$0.50 per conversation** in some of its higher-scale AI pricing and Lyro Connect materials.

However, a small standalone Lyro package should not automatically be interpreted as exactly $0.50 multiplied by the number of conversations.

The merchant purchases a quota, and the effective unit cost depends on the selected tier and contract.

Larger Plus and Premium arrangements can also use different usage rates.

This is another reason why the advertised "$32.50 per month" or "$39 per month" figure should be treated as a starting point rather than a universal AI cost.

## Can you buy Lyro without switching your helpdesk to Tidio?

Yes.

Tidio offers a product called **Lyro Connect**, which allows businesses to add the Lyro AI Agent to another customer-service platform rather than replacing their existing helpdesk.

This can be relevant for companies already using software such as Zendesk or Salesforce.

Instead of migrating the entire customer-support operation to Tidio, the business can potentially use Lyro as the AI automation layer while leaving the existing helpdesk in place.

Tidio currently positions Lyro Connect for larger Plus and Premium deployments and indicates that AI conversations can start at around **$0.50 per conversation** depending on the agreement.

## What does Lyro AI Agent include?

Lyro is designed to automate customer-support conversations using the company's existing knowledge.

Its core capabilities include:

- knowledge-based AI responses;
- human handoff;
- customizable communication style;
- FAQ ingestion;
- website content ingestion;
- Zendesk knowledge imports;
- AI actions;
- product recommendations on eligible plans;
- conversation monitoring;
- performance optimization.

The AI component should therefore be evaluated separately from basic live chat.

A merchant that only needs human agents to answer occasional messages may not need a paid Lyro quota at all.

A business aiming to automate hundreds or thousands of customer questions each month will need to include AI usage in its financial model.

## How much does Tidio Flows cost?

Tidio also offers **Flows**, its rule-based automation and conversion product.

Flows can be purchased independently and currently starts at approximately **$29 per month on monthly billing**, or around **$24.17 per month when billed annually**.

The entry paid Flows tier supports approximately **2,000 visitors reached per month**.

Tidio also provides an initial free allowance for a small number of visitors reached through Flows.

Businesses can then increase the quota through several tiers, potentially reaching up to 100,000 visitors before moving to a custom arrangement.

Flows and Lyro serve different purposes.

Flows follows predefined rules and paths. It can proactively engage visitors, collect information, guide shoppers through a funnel and execute scripted automations.

Lyro uses AI to interpret customer questions and generate responses based on the business's knowledge sources.

A store can use either product individually or combine both.

## Does Tidio charge per agent?

Tidio's standard pricing is not structured primarily as a simple per-agent fee.

Free, Starter and Growth currently support a defined number of seats, while pricing scales significantly according to conversation quotas and the products being used.

Plus and Premium allow more flexible or custom seat configurations.

This means a business should focus on both team size and conversation volume when estimating costs.

A support team with many employees but relatively low conversation volume can have a different cost profile from a smaller team processing thousands of conversations every month.

## Does Tidio offer annual discounts?

Yes.

Tidio currently promotes annual billing as providing **two months free** compared with paying month by month.

This explains the difference between the monthly and annual-equivalent prices of several plans.

For example:

| Product       | Monthly billing | Annual monthly equivalent |
| ------------- | --------------- | ------------------------- |
| Starter       | $29/month       | $24.17/month              |
| Growth        | $59/month       | $49.17/month              |
| Lyro AI Agent | $39/month       | $32.50/month              |
| Flows         | $29/month       | $24.17/month              |

The annual option can make sense for a business that has already tested Tidio and expects to continue using it for at least a year.

For a company still testing whether the platform fits its workflow, monthly billing offers more flexibility even though the effective monthly price is higher.

## Does Tidio have a free trial?

Yes.

Tidio currently offers a **7-day free trial** of paid functionality.

No credit card is required according to Tidio's current pricing information.

This trial is separate from the permanently Free plan.

The Free plan can continue indefinitely within its usage limits, while the trial temporarily provides access to paid capabilities so that a business can evaluate them before subscribing.

A Shopify merchant using the trial should ideally test:

- live chat;
- ticket creation;
- automatic assignment;
- macros;
- analytics;
- Lyro AI responses;
- knowledge ingestion;
- product recommendations;
- human handoff;
- Flows.

Testing the products together is important because the final Tidio configuration may involve more than one subscription component.

## How much will Tidio actually cost a small business?

A small business with low support volume may be able to use Tidio entirely for free.

Once the merchant begins handling more than the Free plan's conversation allowance, Starter becomes the next step at $29 per month, or $24.17 per month on annual billing.

If the business also wants recurring Lyro AI usage, it could add an AI package starting around $39 per month on monthly billing.

A simple configuration might therefore look like:

- Starter: $29/month;
- Lyro AI Agent: $39/month.

The combined starting point would be approximately **$68 per month** before any larger usage quotas or additional products.

That example is illustrative rather than a universal Tidio package because merchants can choose different combinations of products and usage limits.

## How much will Tidio cost a growing ecommerce store?

A growing ecommerce business may need Growth rather than Starter.

Suppose the store pays monthly and uses:

- Growth from $59/month;
- a paid Lyro AI quota;
- Flows for sales automation.

The total can quickly exceed $100 per month before increasing conversation allowances.

This is why the headline Growth price should not be viewed as an all-inclusive unlimited package.

The correct configuration depends on how many conversations humans handle, how many conversations AI handles and how many visitors are reached through automated Flows.

## How much will Tidio cost a high-volume support team?

Large businesses usually need Plus or Premium.

At that point, the company may be processing thousands of human conversations and thousands of AI conversations every month.

The total cost becomes highly dependent on negotiated usage rates.

A high-volume organization should estimate:

- monthly human-support conversations;
- monthly Lyro AI conversations;
- expected AI resolution rate;
- number of agents;
- number of projects or brands;
- Flows volume;
- API requirements;
- service and compliance requirements.

This information gives Tidio enough context to create a custom Plus or Premium quote.

## How should you calculate your real Tidio cost?

The best way to calculate Tidio pricing is to separate human and automated work.

Start by determining how many customer conversations your team handles every month.

Then estimate what portion of those conversations Lyro could realistically resolve without human assistance.

Next, determine whether you need automated Flows for lead generation, product discovery or proactive sales interactions.

Finally, identify the collaboration and enterprise features your team requires.

Your approximate formula becomes:

**Tidio monthly cost = customer-service plan + human conversation usage + Lyro AI quota + Flows quota + custom enterprise features.**

This model provides a much more realistic answer than simply saying that Tidio costs $29 per month.

## Is Tidio expensive?

Tidio can be inexpensive for small businesses because it offers a usable Free plan and relatively accessible Starter pricing.

However, the cost can increase significantly as usage grows.

A company combining a Growth subscription, hundreds of Lyro AI conversations and a substantial Flows allowance will pay more than the advertised base subscription.

Large Plus and Premium deployments can represent a much more substantial customer-service software budget.

The correct way to assess whether Tidio is expensive is therefore to compare the total platform cost with the value generated.

For a small business, that value may come from answering customers faster and centralizing support.

For a larger organization, the financial benefit may come from reducing repetitive support work through Lyro, increasing agent productivity and automating customer journeys.

The most useful metrics to track include:

- cost per human conversation;
- cost per AI conversation;
- Lyro resolution rate;
- number of conversations transferred to humans;
- average response time;
- support-team workload;
- revenue generated through automated sales Flows.

Those numbers make it possible to compare Tidio's subscription cost with its actual operational impact.

## FAQ about Tidio pricing

#### How much does Tidio cost per month?

Tidio has a Free plan at $0\. Starter currently costs approximately ****$29 per month** on monthly billing or $24.17 per month when billed annually. Growth starts at approximately $59 per month, or $49.17 per month with annual billing. Plus starts at $300 per month plus usage on Tidio's current pricing page, while Premium uses custom pricing.

#### Is Tidio completely free?

Tidio offers a permanent Free plan. It includes limited live customer-service usage, Flows usage and a one-time allocation of Lyro AI conversations. Businesses that exceed those limits need to upgrade or purchase additional quotas.

#### How much does Tidio Lyro AI cost?

Lyro AI Agent currently starts at approximately ****$39 per month** on monthly billing, or ****$32.50 per month** when billed annually, for a starting quota of 50 recurring AI conversations.

#### Are the first 50 Lyro conversations free every month?

No. Tidio provides the first 50 Lyro AI conversations as a ****one-time lifetime allowance**. To receive a recurring monthly Lyro quota after that allocation is used, you need a paid Lyro plan.

#### What counts as a Lyro conversation?

A Lyro conversation is a customer interaction in which the AI Agent gives at least one response. Multiple Lyro messages inside the same customer interaction can still count as one conversation rather than several separate charges.

#### What is a billable conversation in Tidio?

A human conversation generally becomes billable when your team replies to a customer through Tidio or proactively initiates the conversation. An incoming message that your team does not answer does not automatically consume a billable-conversation allowance.

#### Does Tidio offer annual discounts?

Yes. Tidio currently promotes annual billing as providing the equivalent of ****two months free**. This reduces Starter from $29 per month to an effective $24.17 per month and Growth from $59 to $49.17 per month.

#### Does Tidio have a free trial?

Yes. Tidio currently offers a ****7-day free trial** of paid features. This is separate from the permanently Free plan.

#### Can I buy Lyro without buying the full Tidio helpdesk?

Yes. Lyro AI Agent is available as a standalone product, and Tidio also offers Lyro Connect for businesses that want to add the AI Agent to an existing helpdesk such as Zendesk or Salesforce.

#### What is the real cost of Tidio?

The total depends on your customer-service plan, human conversation volume, Lyro AI usage, Flows usage and any custom enterprise features. The most accurate formula is: ****base plan + support usage + AI usage + automation usage + optional enterprise services.**