How Much Does Rep AI Cost? Pricing, Plans and Usage Fees Explained

Rep AI pricing starts with a usage-based option at $12 per 1,000 website sessions, while its fixed AI Sales plans currently start at $104 per month for stores with up to 10,000 monthly visitors.

However, there is no single price that applies to every Rep AI customer.

The amount a Shopify merchant pays depends primarily on the store's traffic, the size of its product catalog, the type of AI agent it wants to use and any additional products it adds to the account.

Rep AI currently sells several distinct products, including an AI Sales Agent, AI Support Agent and an AI Concierge that combines sales and support capabilities. It also offers additional products for omnichannel conversations, a helpdesk inbox, Deep Research and Virtual Try-On.

This means the real cost of Rep AI is better understood as a combination of traffic tier + selected AI product + usage overages + optional add-ons.

Rep AI pricing at a glance

For merchants primarily interested in Rep AI's storefront sales assistant, the public Shopify pricing currently includes several entry tiers.

The important point is that these plans do not operate like a conventional software subscription where every customer pays the same amount for the same feature bundle.

Rep AI scales its pricing with store usage. A Shopify store receiving 5,000 sessions per month and another receiving 250,000 sessions per month can therefore pay very different amounts even if both use Rep AI for broadly similar tasks.

What determines the price of Rep AI?

Rep AI identifies two particularly important variables when determining which pricing tier a store belongs to:

• the number of website sessions;
• the size of the product catalog.

Website traffic is especially important because each Rep plan supports a specific level of monthly or annual traffic.

If your traffic grows beyond the allowance of your current plan, you may need to move to a higher tier or pay additional usage charges.

This pricing model makes sense in the context of what Rep AI does. The AI is designed to interact with shoppers on an ecommerce storefront, recommend products, answer questions, recover abandoned shopping journeys and provide support.

A store receiving hundreds of thousands of visitors creates many more opportunities for the AI to engage shoppers than a store receiving a few thousand visitors.

Traffic therefore acts as one of the main proxies for potential AI usage.

How does Rep AI Pay-as-you-Grow pricing work?

The lowest-entry Rep AI Sales option is its Pay-as-you-Grow model.

Rep's documentation currently prices this option at $12 per 1,000 sessions.

The Shopify App Store also lists a small free allowance of 100 visitors per month at the entry point, together with support for up to 100 products.

This structure can be useful for very small stores because it avoids requiring the merchant to immediately commit to one of the larger fixed subscriptions.

For example, a store that is only beginning to generate meaningful traffic can start with Rep AI and allow its costs to increase with usage.

However, merchants need to remember that traffic-based pricing naturally becomes more expensive as the store grows.

At some point, a fixed tier can become more appropriate than simply thinking of Rep AI as a $12 product.

The "$12" figure refers to the usage unit of 1,000 sessions on the Pay-as-you-Grow plan. It should not be interpreted as the total price that every Rep AI customer will pay each month.

How much is the Rep AI Starter plan?

The current Rep AI Starter plan is listed at $104 per month.

It supports up to 10,000 monthly visitors and a catalog of up to 1,000 products.

The plan includes the core AI Sales capabilities designed to turn website visitors into buyers. These include AI training, custom branding and AI-powered product recommendations.

Starter therefore represents a significant step up from the Pay-as-you-Grow entry point.

It is aimed at ecommerce stores that already have an established level of traffic and want a predictable base subscription rather than relying entirely on the smallest usage tier.

If billed annually, Rep currently lists the Starter plan at approximately $995 per year, representing roughly a 20% saving compared with paying the monthly rate for a full year.

How much is the Rep AI Basic plan?

The Basic plan currently costs $209 per month.

It is designed for stores receiving up to 25,000 monthly visitors and supports product catalogs of up to 2,000 products.

Basic includes AI sales functionality, product recommendations, AI training and custom branding.

The annual price currently shown publicly is approximately $2,006 per year.

A Shopify merchant should therefore consider Basic when traffic has grown beyond what the Starter tier is intended to accommodate.

The jump from $104 to $209 per month is substantial, but the traffic allowance also increases from 10,000 to 25,000 monthly visitors.

As with the other Rep tiers, the correct comparison is not simply which subscription has the smallest price. The merchant needs to compare the plan with the actual traffic generated by the store.

How much is the Rep AI Standard plan?

Rep AI Standard currently costs $368 per month.

The plan supports up to 50,000 monthly visitors and product catalogs containing up to 5,000 products.

Its currently published annual price is approximately $3,528 per year.

At this level, Rep AI becomes a more meaningful software expense, particularly for a merchant using several other ecommerce tools at the same time.

The business should therefore evaluate how much revenue or support workload the AI is generating or reducing rather than viewing the platform purely as another chatbot subscription.

Rep AI includes analytics designed to help merchants measure sales generated through AI-assisted conversations, which can make this calculation easier.

What does Rep AI cost for a store with 80,000 monthly sessions?

Once traffic moves above the public Starter, Basic and Standard examples, Rep AI's interactive pricing system adjusts the cost according to the selected traffic tier.

For a store with approximately 80,000 sessions per month, Rep's current public calculator shows the following example prices:

These figures are useful because they illustrate an important part of Rep AI pricing: Sales, Support and Concierge are distinct products.

You should therefore avoid assuming that the price shown for one product automatically gives you all of Rep AI's capabilities.

How much does the Rep AI Sales Agent cost?

The AI Sales Agent is Rep's product for converting website visitors into customers.

Its functionality includes proactive shopper engagement, product recommendations, product search, upselling, abandoned-cart assistance and sales analytics.

The exact cost depends on traffic.

At the 80,000-session example currently shown by Rep, the AI Sales Agent costs $578 per month.

Lower-traffic stores can access lower-priced tiers such as Starter, Basic and Standard, while larger stores move into progressively higher traffic bands.

This makes the Sales Agent's price closely connected to the scale of the ecommerce site.

How much does the Rep AI Support Agent cost?

Rep AI also sells a dedicated AI Support Agent.

At the 80,000-session example, the current public price is $250 per month.

The Support Agent focuses on tasks such as:

• order status and WISMO questions;
• returns and exchanges;
• order cancellation or modification;
• email answering;
• subscription changes;
• support analytics.

This separation is important for merchants evaluating Rep AI.

A business looking mainly for an AI sales assistant does not necessarily need the same product configuration as a merchant trying to automate customer service.

The needs of the store determine which subscription makes sense.

How much does Rep AI Concierge cost?

Rep AI Concierge combines the Sales Agent and Support Agent into a broader package.

At 80,000 monthly sessions, Rep currently lists the Concierge package at $726 per month.

The company describes the bundle as offering a lower effective price for Support when combined with Sales.

At this traffic tier, the standalone Support Agent is $250 per month, while Rep states that the support component inside Concierge is effectively priced around $148 per month.

Concierge also includes additional service components such as assigned customer success support at qualifying levels, onboarding and AI customer-experience recommendations.

For merchants that intend to use Rep for both presale assistance and post-purchase customer service, Concierge can therefore be more relevant than buying only one side of the platform.

What happens if you exceed your Rep AI traffic allowance?

Traffic overages are one of the most important costs to understand before selecting a Rep AI plan.

Rep states that fixed AI Sales Assistant plans, AI Support Agent plans and AI Concierge plans include a defined site-traffic allowance.

If your website exceeds that allowance during the billing period, the current overage charge is $12 per additional 1,000 sessions.

Consider a hypothetical store whose plan includes 50,000 monthly sessions but which receives 60,000 sessions during a particularly successful month.

The additional 10,000 sessions could represent ten additional blocks of 1,000 sessions.

At $12 per block, the extra traffic would add approximately:

10 × $12 = $120 in traffic overages.

This is why ecommerce merchants with strongly seasonal traffic need to pay attention to Rep AI's usage model.

A store may normally receive 40,000 monthly sessions but suddenly receive 80,000 or 100,000 during Black Friday.

If the merchant remains on a lower traffic tier, that spike can change the monthly bill.

Does Rep AI offer annual billing?

Yes. Rep AI offers annual plans.

The company's current pricing page advertises approximately 20% savings when switching from monthly to yearly billing.

Rep's Help Center indicates that annual savings can range from approximately 20% to 25% depending on the plan.

Annual billing can also be useful for stores with highly variable traffic.

Rep explains that annual plans account for traffic across the subscription year rather than treating every month as an entirely isolated traffic period.

That can make annual billing attractive for ecommerce businesses that experience significant peaks and dips throughout the year.

However, an annual commitment should still be evaluated carefully because Rep pricing can represent several thousand dollars per year once a store reaches larger traffic levels.

Does Rep AI have a free trial?

Yes. Rep AI currently offers a 14-day free trial on its main plans.

The public pricing page states that no credit card is required to start the trial.

Fourteen days gives merchants more time to evaluate the AI than a very short software trial, but it is still useful to prepare the store before activating it.

During the trial, a merchant should consider testing:

• AI product recommendations;
• common product questions;
• product search;
• support questions;
• tone of voice;
• Shopify catalog synchronization;
• human handoff;
• sales attribution;
• conversation analytics.

The objective should be to determine whether Rep can generate enough sales or automate enough customer-service work to justify the subscription at the store's traffic level.

How much does Rep Inbox cost?

Rep also offers its own AI-aware helpdesk product called Rep Inbox.

Rep Inbox is an add-on rather than the core Sales or Support subscription.

The Help Center currently lists the seat cost at $20 per user per month.

Rep's broader public pricing also displays ticket tiers for the AI Helpdesk product.

Current examples include:

The helpdesk then adds the $20 per agent per month seat charge.

Additional tickets beyond the selected tier are currently shown at approximately $0.30 per extra ticket.

This means a business intending to replace an existing helpdesk with Rep should model these costs separately from the main storefront AI subscription.

How much does Rep AI omnichannel support cost?

Rep AI is no longer limited to conversations taking place inside the ecommerce website.

The company also offers AI across channels such as Email, Instagram, Facebook, TikTok and WhatsApp.

Its public pricing currently advertises omnichannel usage starting around $0.75 per AI-resolved conversation.

Rep's Help Center also documents a separate overage mechanism for merchants that exceed the number of resolutions included in their omnichannel package.

When overage billing is enabled, each additional resolved conversation beyond the included allowance is currently billed at $1.20.

These charges are particularly relevant for merchants planning to make Rep AI the central automation layer across several customer-contact channels rather than using it solely on their Shopify storefront.

How much do Rep AI add-ons cost?

Rep AI offers additional premium products beyond the core Sales, Support and Concierge packages.

Two notable examples are Deep Research and Virtual Try-On.

These add-ons are currently priced as a percentage of the merchant's Concierge subscription.

Rep lists each one at approximately 10% of the Concierge plan price.

At the 80,000-session tier where Concierge costs $726 per month, that translates into approximately:

• Deep Research: $73/month;
• Virtual Try-On: $73/month.

Because these prices scale with the underlying Concierge tier, merchants at different traffic levels may see different add-on prices.

What does Rep AI cost for an Enterprise store?

Rep AI uses custom pricing for very large ecommerce businesses.

The company currently positions 500,000 or more monthly sessions as its Enterprise range.

Enterprise packages can include:

• custom AI training;
• assigned customer-success support;
• SLA guarantees;
• SSO and advanced security;
• custom integrations;
• volume discounts.

There is no single public Enterprise price because the final quote depends on store volume and requirements.

Businesses operating at this level should therefore expect to speak directly with Rep's sales team.

How should you calculate the real cost of Rep AI?

The simplest mistake is to look at a single advertised price and treat it as the total cost of the platform.

A better calculation starts with the store itself.

First, determine your average monthly website traffic.

Then examine peak months. If your store receives 30,000 sessions in a normal month but 100,000 sessions during major sales events, that variation can materially affect Rep's usage-based pricing.

Next, decide what you actually want Rep AI to do.

Do you need:

• only an AI Sales Agent;
• only an AI Support Agent;
• both through AI Concierge;
• an AI helpdesk;
• omnichannel automation;
• Virtual Try-On;
• Deep Research?

Once these decisions are made, the approximate formula becomes:

Rep AI cost = core traffic-based plan + traffic overages + optional helpdesk seats + omnichannel usage + premium add-ons.

This calculation provides a much more realistic budget than simply saying that Rep AI costs $104 per month.

Example Rep AI pricing scenarios

A small Shopify store

A young Shopify business with relatively little traffic may be able to begin with Pay-as-you-Grow.

The advantage is that the merchant does not immediately need to pay hundreds of dollars per month before the store has significant traffic.

As traffic increases, the merchant can move into a fixed plan.

A store with 10,000 monthly visitors

A store at this level could fit within the current Starter tier at approximately $104 per month, assuming its catalog and usage also fall within the relevant limits.

If traffic grows beyond the allowance, overages or an upgrade need to be considered.

A store with 50,000 monthly visitors

At this traffic level, the currently published Standard Sales plan is approximately $368 per month.

If the merchant also wants dedicated support automation, omnichannel AI or other products, the total can rise above the base subscription.

A store with 80,000 monthly visitors

The current public pricing example gives a clearer picture of a larger implementation:

• AI Sales Agent: $578/month;
• AI Support Agent: $250/month;
• AI Concierge: $726/month.

A merchant selecting Concierge and adding both Deep Research and Virtual Try-On at the example prices would add roughly another $146 per month.

That would bring the combination to approximately $872 per month before other possible products or overages.

Is Rep AI expensive?

Whether Rep AI is expensive depends on how the merchant evaluates the product.

As a simple chatbot, several hundred dollars per month may appear expensive.

But Rep positions the platform as an AI commerce layer designed to generate sales, recover abandoned shopping journeys, recommend products and automate customer-service work.

The relevant financial question is therefore not simply:

"How much does Rep AI cost?"

It is:

"How much revenue or operational savings does Rep AI generate relative to what we pay for it?"

A $500 monthly subscription that produces no measurable value is expensive.

A $500 subscription that produces thousands of dollars in incremental margin or replaces substantial support workload can have very different economics.

Stores evaluating Rep AI should therefore monitor sales attribution, AI-generated revenue, conversion performance, support resolutions and the number of conversations requiring human intervention.

FAQ about Rep AI pricing